California’s SB 1411 – new regulation to help your Reputation

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4/5 people will research a business through a search engine before doing business with them. How you are perceived online is the #1 reason people will choose to do business with you.

California’s SB 1411 – new regulation to help your Reputation

California took a huge step today rolling out an SB 1411, an anti-impersonation law. It makes it a crime (albeit just a misdemeanor) to state you are someone who you are not online. In our opinion, this law is a huge step forward to help protect slanderous online content. We are hoping the next phase of the law is to prevent people from anonymously, or under a fake name, posting slanderous content online about a company or representative